Steven Bellman

University of South Australia

Australia

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Articles (7)

Year:

2025

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (7)

Robert F. Potter

Indiana University Bloomington

UNITED STATES

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Jennifer A Robinson

Senior Lecturer

RMIT University

AUSTRALIA

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Magda Nenycz-Thiel

Research Professor

University of South Australia

AUSTRALIA

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David Corkindale

University of South Australia

AUSTRALIA

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Bill Page

University of South Australia

AUSTRALIA

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Rachel Kennedy

University of South Australia

AUSTRALIA

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Lucy Simmonds

Flinders University

AUSTRALIA

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Steven Bellman

Research Interests

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Articles (7)

Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda

Product Placement and Integrated Marketing Communications Effects on an Informational TV Program

Ageism Kills Brands

The effectiveness of various video ad-choice formats

Factors related to recycling plastic packaging in Finland’s new waste management scheme

Can muted video advertising be as effective as video advertising with sound?

A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention

Collaborators (7)

Robert F. Potter

Jennifer A Robinson

Magda Nenycz-Thiel

David Corkindale

Bill Page

Rachel Kennedy

Lucy Simmonds

Make your next move.