Magda Nenycz-Thiel
Research Professor
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About
Magda Nenycz-Thiel is a Research Professor at the University of South Australia. Her research interests encompass organic sales growth, video advertising, and retailer performance, as reflected in her recent articles. She explores the impact of sensory cues in advertising, brand usage on attention, and the effectiveness of commercial lengths. Located in Australia, she is committed to advancing the understanding of marketing dynamics and consumer behavior.
Articles (5)
Year:
2021
Year:
2020
Year:
2020
Year:
2020
Year:
2020
Collaborators (7)
Justin Cohen
University of South Australia
Arry Tanusondjaja
University of South Australia
Steven Dunn
University of South Australia
Steven Bellman
University of South Australia
Rachel Kennedy
University of South Australia
Lucy Simmonds
Flinders University
Charles Graham
London South Bank University School of Business
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