Magda Nenycz-Thiel

Research Professor

University of South Australia
Country flagAustralia

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About

Magda Nenycz-Thiel is a Research Professor at the University of South Australia. Her research interests encompass organic sales growth, video advertising, and retailer performance, as reflected in her recent articles. She explores the impact of sensory cues in advertising, brand usage on attention, and the effectiveness of commercial lengths. Located in Australia, she is committed to advancing the understanding of marketing dynamics and consumer behavior.

Articles (5)

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (7)

Justin Cohen

University of South Australia

AUSTRALIA
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Arry Tanusondjaja

University of South Australia

AUSTRALIA
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Steven Dunn

University of South Australia

AUSTRALIA
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Steven Bellman

University of South Australia

AUSTRALIA
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Rachel Kennedy

University of South Australia

AUSTRALIA
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Lucy Simmonds

Flinders University

AUSTRALIA
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Charles Graham

London South Bank University School of Business

UNITED KINGDOM
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