Unnati Narang

University of Illinois at Urbana-Champaign

United States

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Articles (5)

Year:

2025

Year:

2025

Year:

2025

Year:

2023

Year:

2022

Collaborators (3)

VENKATESH SHANKAR

BRIERLEY ENDOWED PROFESSOR OF MARKETING & ACADEMIC DIRECTOR, BICE

Southern Methodist University

UNITED STATES

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Carl-Philip Ahlbom

Senior Lecturer (Associate Professor)

University of Bath

UNITED KINGDOM

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Jens Nordfält

Professor of Management Studies

University of Bath

UNITED KINGDOM

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Unnati Narang

Research Interests

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Contact this professor

Articles (5)

Cross-Channel Effects of Failure in a Retailer's Mobile App

Privacy and prediction: how useful are geo-tracking data for predicting consumer visits?

When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion

The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Collaborators (3)

VENKATESH SHANKAR

Carl-Philip Ahlbom

Jens Nordfält

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