VENKATESH SHANKAR

BRIERLEY ENDOWED PROFESSOR OF MARKETING & ACADEMIC DIRECTOR, BICE

Southern Methodist University

United States

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Venkatesh Shankar is the Brierley Endowed Professor of Marketing and Academic Director at the Business Innovation and Customer Experience (BICE) at Southern Methodist University, USA. His research focuses on marketing dynamics related to mobile app usage, omnichannel shopping, and the impact of technology on retail. He has published recent articles examining the effects of marketing events, digital communication strategies, and the emerging role of artificial intelligence in marketing.

Articles (9)

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2025

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2025

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2024

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2024

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2023

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2022

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2021

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2021

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2021

Collaborators (6)

Unnati Narang

University of Illinois at Urbana-Champaign

UNITED STATES

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Carl-Philip Ahlbom

Senior Lecturer (Associate Professor)

University of Bath

UNITED KINGDOM

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Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

UNITED STATES

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Jens Nordfält

Professor of Management Studies

University of Bath

UNITED KINGDOM

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Amit Agarwal

Assistant Professor

Penn State Erie The Behrend College

UNITED STATES

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Kathleen Li

Assistant Professor

UNITED STATES

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VENKATESH SHANKAR

Research Interests

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Articles (9)

Cross-Channel Effects of Failure in a Retailer's Mobile App

Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage

A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events

Managing the Twin Faces of AI: A Commentary on “Is AI Changing the World for Better or Worse?”

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

How Technology is Changing Retail

Collaborators (6)

Unnati Narang

Carl-Philip Ahlbom

Dhruv Grewal

Jens Nordfält

Amit Agarwal

Kathleen Li

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