Jens Nordfält
Professor of Management Studies
United KingdomResearch Interests
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About
Jens Nordfält is a Professor of Management Studies at the University of Bath. His research focuses on retailing, particularly the use of eye-tracking data, in-store technology, and the effects of communication strategies on consumer spending. Additionally, he explores the influence of music on shopping behavior and the effectiveness of merchandising techniques in enhancing consumer-brand relationships.
Articles (8)
Year:
2024
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2023
Year:
2023
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2023
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2023
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2021
Year:
2020
Year:
2020
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