Jari Salo

University of Helsinki

Finland

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Articles (17)

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2025

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2025

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2025

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2024

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2024

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2024

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2020

Collaborators (10)

Mikko Ranta

Assistant Professor

University of Vaasa

FINLAND

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Vilma Luoma-aho

Visiting professor

IULM University

ITALY

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Elvira Ismagilova

Senior Lecturer in Marketing

Swansea University

UNITED KINGDOM

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Jamie Carlson

University of Newcastle Australia

AUSTRALIA

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Hanna Reinikainen

University of Helsinki

FINLAND

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Teck Ming Tan

Adjunct Professor (Docent) in Marketing

University of Helsinki

FINLAND

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Yichuan Wang

Associate Professor (Senior Lecturer) in Digital Marketing

University of Sheffield

UNITED KINGDOM

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Mohammad Rahman

Associate Professor

Shippensburg University of Pennsylvania

UNITED STATES

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Ghazale Kordi

University of Helsinki

FINLAND

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Kijung Choi

William Angliss Institute of TAFE

AUSTRALIA

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Jari Salo

Research Interests

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Articles (17)

Integrating stakeholder capitalism in urban food systems: benefits and key players in corporate sustainability

Business Model Innovation for Sustainable Development: Evidence From the Forest Mapping Technology Sector in Finland

Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study

Battle of Influence

Guest editorial

Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior

The effects of buy now, pay later (BNPL) on customers’ online purchase behavior

Ethical Marketing in the Blockchain-Based Sharing Economy

The resource‐based view, stakeholder capitalism, ESG, and sustainable competitive advantage: The firm's embeddedness into ecology, society, and governance

The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps

The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?

A Content Analysis of Social Media Posts among Recreational Cyclists: A Gender Perspective

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Measurement of consumer awareness of food waste: construct development with a confirmatory factor analysis

Digitalization of the buyer-seller relationship in the steel industry

Food loss and waste in food supply chains. A systematic literature review and framework development approach

Setting the future of digital and social media marketing research: Perspectives and research propositions

Collaborators (10)

Mikko Ranta

Vilma Luoma-aho

Elvira Ismagilova

Jamie Carlson

Hanna Reinikainen

Teck Ming Tan

Yichuan Wang

Mohammad Rahman

Ghazale Kordi

Kijung Choi

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