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Harri Terho

Associate Professor (tenure track)

University of Turku

Finland

Research Interests

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Professors in Finland Professors in Management Management professors in Finland

Articles (9)

Year:

2026

Year:

2026

Year:

2026

Year:

2026

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (7)

Juha Munnukka

Senior researcher

University of Jyväskylä

FINLAND

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Elina Jaakkola

Professor of Marketing

University of Turku

FINLAND

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SILVIO CARDINALI

Associate Professor

Università Politecnica delle Marche

ITALY

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Joel Mero

Associate Professor

University of Jyväskylä

FINLAND

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Michel van der Borgh

Full Professor

Copenhagen Business School

DENMARK

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Anna Salonen

Associate Professor (Tenure Track)

University of Jyväskylä

FINLAND

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Larissa Becker

Assistant Professor in Marketing

Hanken School of Economics

FINLAND

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Harri Terho

Research Interests

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Articles (9)

How to nudge industrial customers to accept free-to-fee service price switches?

From Target Experience to Competitive Strategy: Unpacking Strategic Intent in B2B Customer Experience Management

Enhancing sales performance of product-service systems: The role of value-based selling, price bundling, and value tools

Unpacking account-based marketing: Conceptualization, key activities, and performance outcomes

Gain-sharing arrangements in value-based pricing: economic and behavioral perspectives

Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors

Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

B2B customer journeys: Conceptualization and an integrative framework

Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management

Collaborators (7)

Juha Munnukka

Elina Jaakkola

SILVIO CARDINALI

Joel Mero

Michel van der Borgh

Anna Salonen

Larissa Becker

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