Justin Cohen

University of South Australia

Australia

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Articles (8)

Year:

2024

Year:

2023

Year:

2020

Year:

2020

Year:

2020

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2020

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2020

Year:

2020

Collaborators (9)

Juan Ignacio Modroño-Herrán

Profesor Titular de Universidad

Universidad del País Vasco

SPAIN

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Margaret Faulkner

University of South Australia

AUSTRALIA

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Magda Nenycz-Thiel

Research Professor

University of South Australia

AUSTRALIA

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Sean Sands

Associate Professor

Swinburne University of Technology

AUSTRALIA

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Aaron Michelon

University of South Australia

AUSTRALIA

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Jun Yao

Macquarie University

AUSTRALIA

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Harmen Oppewal

MONASH UNIVERSITY

AUSTRALIA

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Armando Maria Corsi

University of Adelaide

AUSTRALIA

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Bill Page

University of South Australia

AUSTRALIA

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Justin Cohen

Research Interests

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Articles (8)

Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising

Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices

How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

A new benchmark for mechanical avoidance of radio advertising why radio advertising is a sound investment

Fundamental basket size patterns and their relation to retailer performance

How are personal values related to choice drivers? An application with Chinese wine consumers

The role of discrete positive emotions in consumer response to place-of-origin

When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability

Collaborators (9)

Juan Ignacio Modroño-Herrán

Margaret Faulkner

Magda Nenycz-Thiel

Sean Sands

Aaron Michelon

Jun Yao

Harmen Oppewal

Armando Maria Corsi

Bill Page

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