Ale Smidts
Professor of Marketing Research
NetherlandsResearch Interests
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About
Professor Ale Smidts is a faculty member at RSM Erasmus University in the Netherlands. His research focuses on marketing research, with recent publications exploring topics such as the impact of mindfulness on performance for financial traders and the use of neurophysiological tools in conducting valuable marketing research. His work also examines the relationship between EEG metrics and commercial success in film, as well as the application of neuromarketing tools in communication research.
Articles (16)
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2025
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2025
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2025
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2025
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2024
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2023
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2023
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2023
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2023
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2022
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2022
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2021
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2020
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2020
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2020
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2020
Collaborators (13)
Denise de Ridder
department of social work and social pedagogy ghent university ghent belgium
Ana Martinovici
Assistant professor
Erasmus University Rotterdam
Michel Wedel
University of Maryland at College Park
Christin Scholz
Assistant Professor
University of Amsterdam
Laura Nynke van der Laan
Tilburg University
Paul Wouters
Leiden University
Maarten Boksem
Associate Professor
Erasmus University Rotterdam
Hang-Yee Chan
King’s College London
Jesus Garcia-Madariaga
Full Professor
Universidad Complutense de Madrid
Enrique Bigne
Professor of Marketing
Universitat de València Facultat d'Economia
Shobhit Kakaria
University of Reading
Clement Levallois
Associate Professor
EMLYON Business School
Sandra Maria Correia Loureiro
Full Professor
ISCTE-Instituto Universitário de Lisboa
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