Maarten Boksem

Associate Professor

Erasmus University Rotterdam

Netherlands

Research Interests

Explore related searches

Professors in Netherlands Professors in Neuroscience Neuroscience professors in Netherlands

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Maarten Boksem is an Associate Professor at Erasmus University Rotterdam in the Netherlands. His research focuses on the intersection of neuroscience and marketing, with recent articles exploring neurophysiological tools for marketing research, EEG metrics for video advertisements, and the brain activity of investors related to stock performance. His work provides insights into psychological processes, cognitive control, and individual differences in honesty as represented in brain connectivity.

Articles (17)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (8)

Ana Martinovici

Assistant professor

Erasmus University Rotterdam

NETHERLANDS

View details

Michel Wedel

University of Maryland at College Park

UNITED STATES

View details

Ale Smidts

Professor of Marketing Research

RSM Erasmus University

NETHERLANDS

View details

Hang-Yee Chan

King’s College London

UNITED KINGDOM

View details

Jesus Garcia-Madariaga

Full Professor

Universidad Complutense de Madrid

SPAIN

View details

Enrique Bigne

Professor of Marketing

Universitat de València Facultat d'Economia

SPAIN

View details

Shobhit Kakaria

University of Reading

UNITED KINGDOM

View details

Sandra Maria Correia Loureiro

Full Professor

ISCTE-Instituto Universitário de Lisboa

PORTUGAL

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Maarten Boksem

Research Interests

Explore related searches

Contact this professor

About

Articles (17)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

Reliability of EEG Metrics for Assessing Video Advertisements

Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets

Brain activity of professional investors signals future stock performance

Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and their Temporal Dynamics

The acute effects of stress on dishonesty are moderated by individual differences in moral default

A multivariate brain signature for reward

Resting-state BOLD signal variability is associated with individual differences in metacontrol.

Cognitive control and dishonesty.

Individual differences in (dis)honesty are represented in the brain's functional connectivity at rest.

A role of serotonin and the insula in vigor: Tracking environmental and physiological resources.

Cognitive Control Promotes Either Honesty or Dishonesty, Depending on One's Moral Default.

Different Neural Mechanisms Underlie Non-habitual Honesty and Non-habitual Cheating.

Cognitive control increases honesty in cheaters but cheating in those who are honest

Decoding dynamic affective responses to naturalistic videos with shared neural patterns

Measuring Neural Arousal for Advertisements and Its Relationship With Advertising Success

Neural Mechanisms of Choice Diversification

Collaborators (8)

Ana Martinovici

Michel Wedel

Ale Smidts

Hang-Yee Chan

Jesus Garcia-Madariaga

Enrique Bigne

Shobhit Kakaria

Sandra Maria Correia Loureiro

Make your next move.