Maarten Boksem
Associate Professor
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Maarten Boksem is an Associate Professor at Erasmus University Rotterdam in the Netherlands. His research focuses on the intersection of neuroscience and marketing, with recent articles exploring neurophysiological tools for marketing research, EEG metrics for video advertisements, and the brain activity of investors related to stock performance. His work provides insights into psychological processes, cognitive control, and individual differences in honesty as represented in brain connectivity.
Articles (17)
Collaborators (8)
Ana Martinovici
Assistant professor
Erasmus University Rotterdam
Michel Wedel
University of Maryland at College Park
Ale Smidts
Professor of Marketing Research
RSM Erasmus University
Hang-Yee Chan
King’s College London
Jesus Garcia-Madariaga
Full Professor
Universidad Complutense de Madrid
Enrique Bigne
Professor of Marketing
Universitat de València Facultat d'Economia
Shobhit Kakaria
University of Reading
Sandra Maria Correia Loureiro
Full Professor
ISCTE-Instituto Universitário de Lisboa
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